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Safina

Safina, which was established in 1971, initially specialised in the production of carpets, mats and rugs. Over time, this was extended to the areas of synthetic fibre extrusion and the production of coconut fibre (coir) mats. In 1996, it began manufacturing and selling decorative artificial grass, extending its business in 2006 to the manufacture of artificial grass for sports fields and landscaping.

The company is based in Cortegaça, in Ovar Municipality and has a factory with an area of around 15,000 m2 and a specialised staff of 75.

Artificial grass is currently the company’s main business segment. In this area, Safina is already one of the most important players on the Iberian Peninsula and, in recent years, it has also begun exporting to other European markets and to the Maghreb.

Of note recently is the company’s ISO9001:2008 Quality Management System Certification, as well as the implementation of an extensive modernisation plan for factory systems and technology (total investment of over €5m between 2008 and 2011).

Of note too in 2009 was Safina winning its first large tender for the provision of artificial grass for football pitches in Portugal, a total of 38 pitches in Braga District, to be supplied in 2009 and 2010. Grass was also supplied for several football pitches in Spain, and it was possible to extend the network of distributors there, both in terms of numbers and regional representation.

 

WHY SAFINA?

Years of Experience

Completed Projects and Investments

Specialised  Professionals

OUR FACILITIES

VISION

Safina’s mission is to develop, manufacture and market textile surfacing solutions.

Safina’s main goal is to be one of the most important players on the international market for artificial grass, based on the following strategic pillars:

  • Adequate return on capital invested.
  • Customer satisfaction
  • Business internationalisation
  • Constant innovation in products and processes
  • Motivation and continuous staff training

STRATEGIC GOALS

In order to comply with its mission, vision and values, Safina has established the following strategic goals:

  • To keep increasing the added economic value of the business
  • To break into new geographic markets other than the Iberian Peninsula (Europe and the Maghreb)
  • To emphasise the difference in the services provided to the client, namely through its Rapid Response to requests
  • To continue developing the sports field and landscaping services, which are crucial for meeting its aims for increasing sales and adding value
  • To increase the global renown of the Safina brand on international markets
  • • To strengthen its product innovation ability, regularly presenting new technological solutions and applications for artificial grass to the market
  • • To suit the technology and productive systems to the increase in activity, the needs for the consistent quality and flexibility required, boosting the increase in technical production levels

ORGANIZATIONAL POLICY

In an increasingly demanding and competitive market, where the success of organizations depends on customer loyalty and the satisfaction of interested parties, Safina guarantees the maintenance and continuous improvement of its quality management system, based on its Quality Policy following pillars:

• Grow business and people;
• Promote communication with upstream and downstream partners, as well as internally;
• Excellence in products and services;
• Surveillance and investment in product innovation and process technology;
• Comply with all requirements applicable to your business area.

Safina, as an integral part of society, assumes the commitment to the social values ​​that are guided by:

• Our business partners and employees receive from Safina, loyalty, dedication and respect,
• Have an open mind, be available for change and be frontal in relations with others;
• Do not allow any type of discrimination; whether gender, religious, political or any other,
• To combat forced and / or child labor,
• Commit to creating a safe and healthy space for the company’s human structure,
• Promote continuous training and transparency in industrial relations,
• Complies fully with the Universal Declaration of Human Rights.